target audience using demographics and pyschographics

My target audience i will be targeting for my music magazine is people between the age of 15-24, this is because it is people of this age will listen to the music my magazine is about and the genre, and also because this age group are more likely to spend money on magazine insted of saving it. I would also like to target people in all of the groups in demographics; this is because I then have a wider audience to target and that would mean i would sell more magazine. Also I have done this because students tend to fall into the E category of the demographics. The pyschographics I am targeting are groups who are outer directed, this is because this group are seen as belongers, emulators and achievers, which means they want to fit in and be the norm in society and are more likely to buy my magazine.

Demographics
Demographics are types of audiences been put into groups based on they age, profession,social class and income. They are 6 different types of groups:
A - higher managerial, administrative or professional.
B - intermediate managerial, administrative or professional.
C1 - supervisory or clerical, junior managerial, administrative or professional.
C2 - semi-skilled manual workers.
D - semi-skilled and unskilled manual workers.
E- casual labourers, unemployed and state pensioners.


Gender & age Demographics
Age demographics falls into 5 groups

• 15 and under
• 15 - 24
• 24 - 35
• 35 - 55
• 55 and over

Pyschographics
Pyschographics is a system that is used to measure consumer and audience beliefs and interest. there are four groups in this system which are :

• Groups driven by needs
• Groups who are outer-directed
• Groups who are inner-directed
• Groups who are outer and inner directed